Apple to kill off iTunes after 18 years

iTunes is reportedly coming to an end.

Apple is reportedly getting ready to close down its iTunes service after nearly 20 years. Bloomberg reports that functions of the iTunes store (movies, music, TV, and podcasts) will be available in separate apps. However, Apple will be pulling back on the iPhone in the future, and place more focus on the Apple Watch. These apps are slated to be announced at the company's annual Worldwide Developers Conference (WWDC) event, which will be in just a few days on Monday, June 3rd.

Possible hardware announcements include a majorly overhauled Mac Pro, and the first new Apple-made computer monitor in several years. Sure, the iTunes app is still somewhat relevant on Macs, but it's nothing Apple couldn't replace.

Over the years iTunes evolved in typical Jobs fashion - by killing features that he and his team deemed obsolete and experimenting with initiatives.

The company has also been criticised by a group of 17 developers of parental monitoring and screen time apps, who say they have been blocked from the App Store in an anti-competitive move.

Finally, we could see Apple split up its iTunes app on the Mac with users getting dedicated TV, Music and Podcast application instead.

On Jun 3 at 10:00 AM PT/ 1:00 PM ET, Apple will hold a keynote address to kick off the start of WWDC. After all, iPhones and iPads already have standalone apps like this. For this year, beyond the revamped Health app for iPhones, the company will push into monitoring hearing health - how loud the external environment is and how loud you're playing sound on your device or headphones. There's also a rumor that Apple will show off a new external display (possibly a 6K, 31-inch Thunderbolt display).

  • Arturo Norris