Oprah brings two documentaries and her book club to Apple TV Plus

Industry analyst Colin Gillis of Chatham Road Partners said Apple TV+ is "not going to be a Netflix killer", while Martin Garner of CCS Insights said the service so far lacks "the full range and diversity of content available through Netflix, Amazon and others". During today's event, Apple gave a sneak peek at over ten shows which is reportedly only a small percentage of the launch lineup.

Apple TV+ includes original programming from well-known entertainment talent including Jennifer Aniston, Oprah Winfrey, and Steve Spielberg.

But privacy continues to be a focal point for Apple, thankfully, with the company revealing that all the spending tracking and habits monitoring is stored directly on the device, and not on Apple's servers. He announced Apple TV Channels, which lets you only pay for the channels you want, all in one app.

Apple News+ is available now and priced at $9.99 a month in the U.S. and $12.99 a month in Canada, where it is available in both English and French.

Heck, we don't even know which of Apple's older devices will be able to play through Arcade's catalogue.

Other products unveiled Monday include a new credit card and a news subscription service. It's a different approach to the financial services business and perhaps might just have the financial bigwigs looking over their shoulder.

Why is media queen Oprah Winfrey making documentary films for Apple Inc.'s new streaming television network?

Then Big Bird came out with a Muppet character called Cody to introduce a show called Helpsters, which is aimed at preschoolers and helps teach kids how to code, "giving them the opportunity to change the world".

Apple did not reveal the pricing for their TV+ service at the announcement.

When is Apple TV+ launching? Canadian-specific cable information has yet to be released. Will they be able to compete with Netflix, Hulu, and Amazon?

At the event, the company specifically said that it's coming to Samsung, Sony, Vizio and LG's smart TVs, but there's no mention of what models or operating system versions are supported.

News+ was the only service at the show for which we received a price point: its monthly subscription will cost $9.99, and Apple was quick to tout the fact that individual subscriptions to the same number of magazines would cost thousands of dollars a year. They will all get the app "in the future".

Speaking to Reuters, the CEO of the New York Times, Mark Thompson, warned publishers about the danger of losing control of their own product ahead of the Apple launch, and said he had no plans to now work with the tech giant. Because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices. It's also not an online marketplace for subscribing to other channels like HBO, CBS All Access, or Britbox-that's the all-new Apple TV Channels. Walt Disney Co, which bought 21st Century Fox, and AT&T Inc, which purchased Time Warner Inc, plan to launch or test new streaming video services this year. The pitch is this: Apple Arcade is "the world's first game subscription service for mobile, desktop and the living room".

There will be a physical card made out of titanium, too, but the card itself won't have any numbers, a CVV code, an expiration date, or a signature. It has taken his successor, CEO Tim Cook, almost eight years to draw up the plan the company will now try to execute.

  • Salvatore Jensen