Apple unveils TV streaming service, credit card and Apple News+

New Zealand tech commentator Paul Brislen said it was usually a thrill to hear announcements of new products by Apple.

There will also be content coming from such names as J.J. Abrams, Reese Witherspoon, Steve Carrell, Jennifer Aniston, Jason Momoa and Kumail Nanjiani. Today, Apple announced a brand new way for developers to launch titles across iOS, macOS, and tvOS, while giving a one-stop-shop for consumers to reach those games. It is not known how expensive a subscription to the streaming service will be.

The company described Apple TV+ as "a new streaming service where the most creative minds in TV and film tell the kinds of stories only they can". According to Rotten Tomatoes, it will be easy to access from Samsung Smart TVs, Amazon Fire TVs, LG, Roku, Sony, and VIZIO platforms.

To subscribe to channels like HBO and Showtime via Amazon Prime Video, a user must first be an Amazon Prime paid subscriber. Start a TV service to compete with Netflix?

In its press release, Apple also said that ”the Apple TV app will become the new home to the hundreds of thousands of movies and TV shows now available for purchase or rent in the iTunes Store”. More games will be added "all the time", the company said, although an exact cadence for new releases was not shared. The app will also be available on Smart TVs.

The new Apple TV app personalises what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users' viewing interests. "Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room", said Apple marking boss Phil Schiller.

Apple TV app

Regional content licensing issues means we're unlikely to see the News app and its relevant offerings in Malaysia anytime soon.

For all of that, Apple News+ will cost $9.99 per month. Apple says this will help discovery of some of the great games that otherwise don't reach end users. But, instead of having to jump to different apps to watch specific shows, users will be able to watch it all from within the TV app.

Subscribers can share access to channels on the App with up to six family members.

Apple upgraded Apple News in a big way today.

Apple also said the streaming content will change per region. The app also now provides notifications for live TV events like sports. Oprah might be a big draw in the USA but as for the global appeal of Apple's original channel - we'll have to wait until Fall and the full line-up to appear.

  • Arturo Norris