Apple CEO defends pricing of new iPhones

Apple announced its latest products last Wednesday, which included a new Apple Watch as well as iPhone XS, iPhone XS Max and iPhone XR. It turns out that Apple's biggest roadblock for its new iPhone XS, iPhone XS Max, and iPhone XR smartphones might not be competition from any rivals, but rather competition from itself. The cheapest iPhone XS you can buy costs more than $1,000 after taxes, and the most expensive iPhone XS Max costs more than $1,500 after taxes.

The website lists the new iPhones and the associated battery capacity. In comparison, the iPhone X sports a 2,716mAh battery.

The more affordable iPhone XR with its 6.1-inch LCD or "Liquid Retina" screen also has a bigger battery than the iPhone X at 2,942mAh. But we got two different lineups, the XS and XR. iPhones still have the best chips, the A12 Bionic, but they still lag behind in displays, specially when they are compared to the likes of Samsung. I've spoken to many people who claim their iPhone Plus model can last them two days on a single charge, and that's with a below 3,000mAh battery on board.

So, as much as I love the current iPhone X-style designs, I do believe Apple got it right with the iPhone SE, and hope to see 4-inch iPhones eventually make a return. But it's still interesting to know the finer details since Apple won't tell us directly.

A third mobile, the entry-level iPhone XR, is scheduled to be released on October 26.

Haselton cited battery life, screen quality and camera improvements as selling points but suggested consumers should only upgrade to these new phones if their phones are on the older side.

In terms of RAM, the iPhone Xs and Xs Max both have 4GB, while the XR comes in a little lower with 3GB of RAM. They are said to be the best phones that Apple has ever produced or made which is also the most expensive phone.

So if you're ready to splash your cash when they go on sale this Friday...

"The iPhone XS and XS Max follow in the footsteps of S-year iPhones - they're faster, with better camera hardware ... but except for dual SIM support, there isn't a brand-new feature like Touch ID or 3D Touch this time", CNET's Scott Stein said.

As of now, you can no longer buy an iPhone SE directly from Apple.

  • Arturo Norris