IPhone XS and XS Max…and XR, Apple’s New Star

The biggest ever iPhone screen has a resolution of 2688 x 1242 pixels (458ppi), totaling 3.3 million pixels.

Pictures of Apple's upcoming iPhone purportedly leaked last month on a well-known Apple blog. Now, it's all about the notch. It's the iPhone Xr.

Wall Street has embraced Apple's evolution from a consumer hardware company into a more-diversified technology giant with an installed base of 1.3 billion devices supporting a growing roster of digital services. If you've seen an iPhone X, these new phones will look very familiar. We're still dealing with the same A12 Bionic processor and an OLED display (5.8 inches), and we still have 4GB of RAM to work with. "Today, we're going to take iPhone X to the next level", said Tim Cook. To signify the even larger screen, Apple is likely to give the phone a new name: "iPhone Xs Max", according to people familiar with Apple's internal deliberations.

Apple has considered calling the phone the "iPhone Xr", one of the people said. It's an LCD panel like older iPhones, and the resolution is just 828 x 1792.

The phone has a new display called a liquid retina display. The phones have glass covering the backs of the phones and are virtually waterproof.

At 40mm and 44m, the two variants are slightly larger, but thinner, than the previous iterations that measured 38mm and 42mm.

Perhaps no detail was more important than the key piece of information Apple kept secret until today: pricing.

KitGuru Says: This year's iPhone presentation was unfortunately quite tiresome. The 6.1-inch iPhone would also have the edge-to-edge screen and Face ID, the face-detecting security feature that replaces a fingerprint sensor.

Touch ID and Face ID are on board, with the face recognition promising to be faster and more secure.

Bar the camera and screen, the rest of the specifications are largely the same as the XS and XS Max.

Other new additions could include a longer battery, more power and better fitness features including sleep tracking.

You'll also be able to create what Apple calls a "Memoji". It's a "6-core CPU", with two performance cores and four for efficiency. The processor helps apps launch up to 30 percent faster.

Apple is also introducing dual SIM support.

Apple was slower than Google to jump on the machine learning bandwagon, but it's making up time with the A12. The company may also announce a new smartwatch.

How about a new operating system instead? The XS and XS Max are predictably spendy. It will come in silver, black, and gold, and it'll have a 512 GB storage option, which will cost a lot of money. The XS Max starts $100 higher. Even so, the cheaper iPhone is still expected to sell for $650 to $750.

We'll start with the XS. The cheapest phone in the iPhone line up is the iPhone 7, starting at $449.

  • Arturo Norris