Facebook to roll out dating feature

Oculus Venues will replicate the experience of going to the movies or attending concerts or sporting events, and a new version of Oculus Rooms offers a redesigned hangout area where users can socialize and will feature Hasbro-brand board games.

The optional feature will be for finding long-term relationships, "not just hook-ups", Zuckerberg reportedly said.

Facebook's dating venture was unveiled by Mark Zuckerberg at the company's F8 developer conference in San Jose, California.

What it should do, at least, is to stop all those creepy ads following you across the Internet, even if you've purchased the item you're looking for already, and hopefully, it will see Facebook take privacy a lot more seriously, although it has to be said, I looked out the window earlier today and saw some pigs flying in the distance.

Cox said that Keller could create the new dating profile, separate from her main Facebook user profile, which will only include her first name. Instead, they will user generic data like gender or age group to create reports and analytic data to figure out trends and popular things, but no specific user will be identified with the collected data.

When he introduced a feature called Watch Party, which lets people watch video and chat with their friends, he joked that his own friends had used Watch Party to discuss his recent appearances before Congress.

There's no word on when exactly will Facebook roll-out its dating service, but the social media giant has said that it will start testing this service later this year.

Despite their humorous response, Facebook's announcement caused Match's share price to drop more than 20 per cent yesterday. "We can do this without storing the information in a way that's associated with your account, and as always, we don't tell advertisers who you are".

What Facebook will do with dating data is the next big question - and chances are, it won't be pretty. Zuckerberg also announced that Facebook was building a "clear history" tool to allow users to delete their browsing history.

Following the Cambridge Analytica scandal, Zuckerberg also vowed to make privacy protection its priority and said that the dating feature was built from the ground-up with privacy and safety in mind. "We also use this information to make your experience on Facebook better", wrote Egan.

Meanwhile, Hinge - another app-based dating service - pointed out similarities between its own app and the Facebook dating service mockup shown at the conference.

"We're flattered that Facebook is coming into our space - and sees the global opportunity that we do", Match CEO Mandy Ginsberg said in an e-mailed statement.

This will also mean that don't send a Facebook friends request to your crush next time, if you hope to rely on the Facebook dating feature. It's another for political consultants (or the myriad other entities who may buy Facebook's data) to be combing through our sexual preferences, romantic desires, or weird fetishes.

  • Arturo Norris