Spotify giving away more music, hoping you'll pay for Premium

Free users will still only be able to shuffle other content, but they have unrestricted access to the core playlists so they can listen to tracks on demand just as Premium listeners can.

Spotify has announced that it has begun rolling out a redesigned app experience for its free customers. Sixty percent of premium users start out using the free version of Spotify.

Playlists are available on the new Home screen and users can like or hide songs as they listen to tell Spotify what songs and artists they like. The on-demand lists are based on the user's tastes in music and may include playlists like RapCaviar, Viva Latino, Ultimate Indie, and Alternative R&B. Spotify's newest data consumption system will allow users to get around being chained to WiFi by implementing a low data mode called data saver.

It also sees the introduction of a playlist creation tool to free users for the first time. Spotify already operates the largest paid music service in the world, and is expanding what it offers for free to reach a target of 1 billion users. Even after replacing Pandora from its departure in the local market, you still may be searching for a service that delivers music for free.

Babar Zafar, Spotify's VP of Product Development, said the Spotify app will optimize how much of a phone's space is used as its streams music.

"The free experience on Spotify is becoming a lot more like Spotify Premium with much more control and much better personalization to discover the right music", said Zafar. The streaming music giant announced Tuesday that it will be releasing several new capabilities for its free music tier that will be launching for iOS and Android over the coming weeks. Of the 157 million users of Spotify's music service, 71 million pay a monthly fee.

But it has limited full, free access to its library of songs to desktop users, and limited what free users could get to on its mobile app.

Spotify's mobile app previously didn't let non-paying customers listen to specific tracks, only playlists on shuffle mode. "Now, Spotify is both the radio station and the record store", he said, pausing before throwing a little shade at the radio industry, "but unlike radio, we actually share the revenue with artists and users".

  • Carolyn Briggs