Facebook collects the data of non-facebook users as well, Mark Zuckerberg

Amid a revamp following the breakout of the data breach scandal involving Cambridge Analytica and Facebook, the social media giant announced a facelift for its "Bookmarks" section to facilitate easy access and navigation of settings. Revelations about Facebook's role in the exploitation of user data by a company called Cambridge Analytica to support the presidential campaign of Donald Trump, as well as the outcome of the Brexit vote - the referendum leading the United Kingdom to leave the European Union - have provoked widespread calls for tough, new data privacy laws.

In the wake of its review of the firm's activities, Facebook also has acknowledged that malicious actors scraped information from the public profiles of practically its entire base, more than 2 billion users.

Privacy advocates refer to these files on non-users as "shadow profiles", and, given Facebook's huge userbase, there's a good chance the company has one on you even if you've been diligent in avoiding the social network. "Facebook makes a lot of advertising money off this", Wozniak said.

Rodgers said 9 percent of Facebook users have deleted their accounts and another one-third of users are using Facebook less following Zuckerberg's congressional hearings.

These apps and websites may also request information you've "chosen" to share with them.

"I feel uncomfortable (using Facebook), but that feeling actually encourages me to be careful about what personal information I put on social media", said Dylan Wen, a freshman communication studies major.

Facebook CEO Mark Zuckerberg took home just $1 for his annual base salary a year ago, but the company shelled out almost $9 million on his security and private planes.

Senator Bill Nelson asked how Facebook users who do not wish to see targeted ads could stop the ads from flooding their feed.

Sean Goggins, associate professor of computer science at MU, has been studying how social media is used in the USA political process.

"If I'm not a Facebook user, I ought to have a right to know what data Facebook has about me", Froomkin said.

"Most of the reforms Facebook has talked about in the past couple of weeks proposed safeguards that should have been in place years ago", Vladeck said Wednesday following 10 hours of Zuckerberg's testimony.

CCFC, along with a coalition of several organisations, complained to the U.S. Federal Trade Commission (FTC) on April 9 against Google and YouTube for violation of the Children's Online Privacy Protection Act.

He referred to a process that forces the non-Facebook users to subscribe if they want to know what information the company has obtained.

Facebook and other social media platforms must do their part to make cyberspace a safer environment for users, but we must all change our way of thinking and do our part, for virtual terrorism is everyone's problem.

"We require these security measures for the company's benefit because of the importance of Mr. Zuckerberg to Facebook", the filing states. "I think there are a number of areas of content we need to do a better job of policing on our service, " Zuckerberg replied.

The company said this month it has begun testing ways to improve digital political ads with a small group of advertisers, and will roll out the best ideas this spring. It was recently revealed that Facebook was also collecting data on people who didn't even have an account on the site.

  • Zachary Reyes