Cambridge Analytica Isn't Facebook's Fault
- Author: Zachary Reyes Mar 25, 2018,
Mar 25, 2018, 4:28
"The latest revelations regarding Facebook's use and security of user data raises many serious consumer protection concerns", said in a joint statement Committee Chairman Greg Walden (R-OR) and Ranking Member Frank Pallone, Jr.
But those steps don't get at what many outsiders see as bigger problems at Facebook: its rampant data collection from users, its embrace of political ads that target individuals and small demographic groups with precision, and its apparent inability to end malicious use of its service by governments, shady corporations and criminal elements. There is also a header, titled as "Ads History", that lists all the ads that you've ever clicked on through your Facebook account.
Kogan, a psychology researcher at Cambridge University, told the BBC that both Facebook and Cambridge Analytica have tried to place the blame on him, even though the firm ensured him that everything he did was legal. "Our responsibility now is to make sure this doesn't happen again".
"We think this issue is more likely to snowball than recede and that advertisers are reaching a tipping point at which spending on not only Facebook and other online platforms, is re-evaluated", brokerage Liberum said in a note. The company barred Cambridge Analytica and its parent company from using its platform, and also says it no longer allows third-party apps to captured data the way that was done in this case.
If Facebook discovers any other misuse of personal data, it will ban the app, Zuckerberg said. The data were taken without any authorisation, in early 2014, to build a unique system that could profile individual citizens of the United States to influence them with personalised political advertisement.
To do some spring cleaning, you'll want to visit Facebook's App page under the Settings menu to see how many apps you have connected to your account.
An estimated 1 million Obama supporters gave the campaign access to their Facebook data in order to spread the word about their campaign.
But while it may make you feel better (and make you a better IRL friend), deleting Facebook won't fix the data privacy nightmare we're only just waking up to.
"We asked them multiple times and they told us they didn't have anything". We, as digital citizens, need to take more responsibility for our data and who we let have it. Zuckerberg also offered yet another apology for the "breach of trust" between Facebook and its users, which now seems to happen roughly once a year.
It is claimed the data was used to help them design software to predict and influence voters' choices at the ballot box. For example, we will remove developers' access to your data if you haven't used their app in 3 months. "I'm open to doing that", he said. "We know this is a critical moment for our company, for the service we provide", Chief Operating Officer Sheryl Sandberg said in an interview broadcast on CNBC.
Beyond the steps we had already taken in 2014, I believe these are the next steps we must take to continue to secure our platform.
A data intelligence firm is at the centre of a scandal over the harvesting and use of personal data from social media giant Facebook. The functionality now exists on Facebook's Settings page, but the new prominent placement will mean it can reach many more people.