Snapchat responds to users critical of redesign: 'We hear you'

Snapchat has officially responded to the petition - "Remove the new Snapchat update", which was started after the latest redesign of the app. While Instagram and other rivals have stolen almost every other Snapchat service, streaks set the platform apart.

Snapchat users are up in arms over a change to the service with means branded content like celebrities and "influencers" is more prominent, at the expense of content from their friends.

In the message signed by the Snapchat team and posted as a reply on the petition, the company says that it's heard the feedback of the redesign loud and clear and acknowledges how the "new Snapchat has felt uncomfortable for many". The good news is that the company is working on a new update that will make fans hate the redesign less.

Snapchat is to allow users in the United Kingdom to buy and create their own personalised in-app Lenses for the first time.

Over 1.2 million people signed it as of Tuesday afternoon. But, some users feel the previous "Friends" screen was much simpler.

Aussie Nick Rumsey started the petition earlier this month arguing the update had caused a "general level of annoyance" and "made many features more hard". But the stock is already down more than 7 percent this week on concerns about the company's recent app overhaul. Unfortunately, though, the Snapchat Twitter page didn't provide any succor to users-informing one in particular that "it's not possible to revert to a previous version of Snapchat..."

As mentioned, the Snapchat app now has Tabs in the Discover and Friends sections.

"We didnt ask for more updates we just want the old Snapchat back", said Jess Gary, of New Jersey.

Despite the sometimes negative coverage of the app, Snapchat are likely to be still relatively happy with their position in the market. Further, it said that the Friends page is not only customizable, but would evolve into something smarter with time.

In the past, social media users have been reluctant to change. Remember in the beginning of this year Instagram added GIF stickers to the Stories?

Snapchat may have just lost their most influential user as Kylie Jenner tweeted about how she doesn't even open the app anymore.

"Since Snapchat's beginnings it has been the same interface and users have gotten used to the layout", junior entrepreneurship major, Eric Brickman said. The change should help users find and follow the Stories they really want to.

  • Carolyn Briggs