Logan Paul suspended by YouTube after tasering dead rats
- Author: Salvatore Jensen Feb 10, 2018,
Feb 10, 2018, 1:04
It is unclear how much YouTube's decision to suspend his ad revenue will affect Paul's earnings, as he has a lucrative merchandise line that he promotes multiple times per video to his vast number of subscribers.
The punishment should be a financial hit for Paul, who can reportedly rake in around $36,000 a day via his monetized YouTube videos.
Paul has yet to comment on his suspension.
According to analytics site SocialBlade, Paul earns up to $14.3m (£10.3m) a year, and up to $1.2m (£870,000) a month, based on common YouTube ad rates.
In the new video, Paul, 22, is seen using a Taser gun on the dead rats.
Paul later apologised for the clip, which was viewed more than a million times before it was taken down, saying it was "wrong" and "misguided".
The largest animal rights organization, PETA slammed the YouTuber for his shocking video content on Thursday.
"Tokyo is a real-life cartoon", Paul said in the video, where he also smashes Nintendo Gameboys on the ground and throws plush Pokeballs at Japanese citizens.
In the latest video, Paul also takes a fish out of a koi pond and places it on the ground, before a friend tells him to "put him back in the water".
Before losing access to premium ads, YouTube analytics site SocialBlade estimated that Paul could make more than a million dollars in a month off his channel. I say this not to defend Logan Paul, but keep in mind that his video featuring the suicide victim was promoted by YouTube who took no action against Paul until it became clear the backlash wasn't just going to blow over.
But you know what, I don't care about Logan Paul. Due to a number of incidents that accumulated, YouTube made a decision to go this route to punish Paul where it really hurts: ad revenue.