This Is Facebook's News Survey
- Author: Arturo Norris Jan 25, 2018,
Jan 25, 2018, 6:01
But because public content, particularly news, represents a "critical way for people to start conversations on important topics" the platform as such can't ignore it, even more so in times like these when social media has grown so powerful that it can influence political discourse.
One tool Facebook has provided for fan pages is the "See First" option. Less time, of course, means fewer advertising eyeballs at any given time.
Recently, you announced you'd be changing the news feed to bridge people together, to burst the bubbles everyone's been saying that you have either created or deepened. Well, publishers already have the right to advertise on Facebook, to promote posts to drive traffic, and if offered, to boost subscriptions.
You've likely noticed in the past year or two that your Facebook feed is lacking in the "social" aspect that made it so appealing in the site's initial release.
After months of criticism and accusations of helping the propagation of fake news, Facebook is taking what can be considered an umpteenth measure against this 21st-century phenomenon.
"If Facebook wants to recognize "trusted" publishers then it should pay those publishers a carriage fee similar to the model adopted by cable companies", he wrote. "Facebook has always been criticized for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform", he writes even as the company says that's similar to how people make friends and interact with each other offline.
Given that social media has so far failed miserably at doing so - Twitter this past weekend informed almost 700,000 users that they had been exposed to Russian propaganda - it's an open question as to whether that's even possible. This only increases filter bubbles! So yes, this is possible. The company said it will survey a "diverse and representative sample of people" to set the standard for trustworthiness. "Younger people are much less engaged with Facebook than ever before". Of course, this is hard to verify independently, since the company doesn't often show that data to outsiders. Some people have gotten mad at you because they think you're trying to make more money off of advertisements and such - perhaps correctly - but I actually think this is a great pretense to work under, and a great goal to work towards.
Though social media has played a major role in selective exposure, the issue is not new, Himelboim said.
This latest move - to crowd source credibility - seems like a logical extension of that, said Michael Kearney, an assistant professor at the University of Missouri School of Journalism. This will ultimately give the social media company more control over the content that gets viewed, and they're signaling that it will be coming from (at least who they deem to be) "reputable publishers". Experience has shown, though, that users are more likely to comment on and share sensational articles than dry, fact-based news. To some, it suggests a lack of thoughtfulness on Facebook's part. The move helps Facebook avoid perceptions of bias in selecting what news providers to highlight.
"I personally believe that Facebook needs a mix of professionally-curated content as well as social interactions..."
You can ask what they want to see, what content they like best, what their pain points are - then adjust your strategy to their answers.