YouTube tightens the rules of monetization and partnerships

In the future, YouTube should strive to more carefully monitor its content creators to ensure that its policies are not violated.

"I meant to raise awareness for suicide and suicide prevention and while I thought 'if this video saves one life, it'll be worth it, ' I was misguided by shock and awe".

"Google presents the impression of acting reactively rather than proactively", said Mark Mulligan, from the consultancy Midia Research. Muret explained that it had "been clear over the last few months" that YouTube needed the right requirements and better signals to identify channels that earned the right to run ads. Previously, to qualify for YouTube's partner program, channels had to reach 10,000 total views to be eligible. And the company also, a channel that frequently filmed and published videos depicting acts of child abuse.

Advertisers can choose to focus adverts on channels verified as "Google Preferred".

YouTube confronted brand safety question much of previous year, even, with a brand boycott fomenting over extremist and terrorist-inspired videos appearing with ads on the platform.

YouTube is introducing stricter criteria for which channels can run ads as part of its ongoing clampdown on inappropriate content on the service.

Logan Paul apologises for a video he posted on YouTube.

Logan Paul sparked outrage earlier this month when he posted a video from Japan's Aokigahara forest, also known as the "suicide forest" due to the high volume of suicides that occur there.

His vlogging channel has around 15 million subscribers, and the videos on there have been viewed more than three billion times since its creation in 2015.

Youtube is set On February 20th, 2018, as a deadline for the implementation.

Logan has issued several apologies already for being insensitive in posting the video featuring the suicide victim. The video sharing site claims that actual workers, instead of their algorithms, will be screening the content featured in "Google Preferred".

More than 500,000 people have signed an online petition to remove his page from YouTube.

There are other changes that may affect other YouTubers, not just those who are eligible for Google Preferred's top-tier ads.

Whether justified or not, YouTube will find itself accused of political bias, discrimination, racism and homophobia at various stages of this process.

This way, YouTube should be able to keep advertisers away from any suspect channels while not inadvertently burying any smaller creators.

  • Arturo Norris