Facing critics, Facebook wants feeds to be more 'meaningful'
- Author: Arturo Norris Jan 17, 2018,
Jan 17, 2018, 18:19
While it may not be immediately apparent, the 2 billion people who use Facebook will soon be logging into to a very different platform.
"Facebook has hinted that they will be making changes to the newsfeed for a while now, so this isn't entirely new to us". During his tenure at Facebook, Parakilas led third-party advertising, privacy and policy compliance on Facebook's app platform. Mark Zuckerburg acknowledged that the company was anticipating users to spend less time on Facebook. The changes come after a tough year for Facebook that included congressional hearings on how Russian Federation used it to influence the 2016 United States elections.
"Facebook is a living, breathing crime scene for what happened in the 2016 election - and only they have full access to what happened", said Tristan Harris, a former design ethicist at Google.
Facebook is losing its users to other social media websites and applications like Instagram, Snapchat and even Twitter.
In other words, there were consequences to Facebook's decision to introduce itself as a primary news source, only to abandon that role.
"If we do the right thing", he said on Facebook. That's the spoils of outcompeting traditional media for the role of the top news purveyor to the United States public - Facebook's most important audience in monetisation terms.
"If anything, I welcome this change because I think we are better positioned than many other publishers due to our strong brand and loyal audience". Numerous users have set up their Facebook experience to focus on the delivery of professional content, and they'll resist efforts to weaken that function.
Seven out of eight United Kingdom news publishers analysed by PA saw year-on-year falls in both total and average engagements with content on their sites in December, while, combined, total engagements with content from the eight sites was down 28 per cent over the same period. "But what it really is, is stuff that serves their business model and their profits", he said. But it's now official: "Facebook is pay-for-play for businesses and public figures", marketer Tiffany Wilson of Chronicle Republic told My Business' sister publication REB. It is not good for America. There, Facebook had effectively become a channel for news, so when news ceased to appear in users' feeds, some assumed the worst. People will see generous interactions to be more when compared to business deals.
Facebook is planning a major change to its news feed, starting as early as next week, that will decisively favor user content and effectively deprioritize publishers' content, according to three publishers that have been briefed by the platform ahead of the move.Publishers still have many questions about the impending news feed change. I think it's a little too late for Facebook to get back to what it used to be, but Zuckerberg has the resources to make it work.
Change was needed before Facebook becomes irrevocably associated with things like fake news, experts said (though making it even harder for news organizations to reach audiences won't do anything to amend charges Facebook is contributing to the decline of journalism). "I believe that will be good for our community and our business over the long term too".