Zuckerberg says meaningful interactions with update
- Author: Carolyn Briggs Jan 14, 2018,
Jan 14, 2018, 10:23
That's because Facebook is being "far more explicit" in its wording about what sorts of posts will diminish. Whether this makes people feel less bad about hanging out on Facebook, or makes Facebook less of a tool for propaganda or misinformation, remains to be seen.
Facebook's push worked. You're much less likely to see clickbait these days. But if he really wants to show the American people he cares about his company's impact on democracy, he can testify in person-rather than sending lawyers or lieutenants-before one of the ongoing Congressional investigations.
This initiative would result in causing people to spend much less time on the social networking giant.
Facebook is tweaking what people see to make their time on it more "meaningful" in a move that could hurt publishers and news organizations that rely on it to spread their content.
Facebook has always been criticized for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform.
Nearly every single News Feed tweak during the past couple of years has had the very same justification behind it; ...
Under the current system, each post is given a score. In the company's early years, the news feed was a scrolling update about the personal activities of friends and family members. The company gave you more ways to decide what you want or don't want to see.
The jury is still out on how seeing mostly exuberant posts from friends and family affects people over time. In fact, today's press release flat out tells Page owners to expect "their reach, video watch time and referral traffic" to all "decrease" steadily throughout the course of 2018.
Mr Zuckerberg, 33, who started Facebook in 2004 aged 19, still owns a 17 per stake in the company, which went public in 2012.
Space is limited in your Feed so some things will suffer.
A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people.
Facebook is trying to foster "meaningful interaction" and make Facebook more of a force for good, CEO Mark Zuckerberg said. But investors seem to be wary of the change, and businesses are anxious that it could hurt revenue models.
While these changes are headed in the right direction, they're still based on an algorithm and algorithms can be gamed.
The new algorithm takes into account the users you have most interacted with in terms of likes, shares and comments and shows more of their posts first. If Facebook's revenue growth slows materially in the next few months, will they panic?
What's the change and what effect will it have on you? But the possible criteria that Facebook is now considering to determine which publisher is credible - such as "public polling about news outlets" and "whether readers are willing to pay for news from particular publishers" - is vague and could be problematic to enforce.
If users aren't commenting on or sharing information about their personal lives, then that data can't be used by advertisers.