YouTube finally reacts, delivers a huge blow to Logan Paul's career

On Dec. 31, Paul posted the video of his visit to Japan's Aokigahara forest, a well-known destination for people looking to end their own lives, before taking it down amid claims he was using the sad scene to increase his viewership.

Our hearts go out to the family of the person featured in the video.

The video showed Logan and a group of friends going in to film the "haunted" forest, as they come across a man's body and after showing initial shock Logan then proceeded to make jokes.

Both Paul and PewDiePie are in the top-10 earning YouTube vloggers, trousering millions of dollars for their videos which largely comprise of playing video games and carrying out stupid pranks. The video-centric social media platform has now reportedly dropped Paul as a preferred partner and even began removing him from projects as punishment. The video drew swift condemnation from other YouTubers and public figures, and Paul removed it after a few hours. YouTube's guidelines do not allow violent or gory content posted in a manner that's meant to be shocking, sensationalist, or disrespectful. Before last year's Upfronts, YouTube's better-than-TV pitch was already marred by rare but jarring combinations of wholesome brand marketing and offensive videos. This program lets advertisers sell ads on the top 5% of YouTubers.

As a result, whether or not The Thinning: A New World Order will launch is still unclear.

The system is clearly still a work in progress, as shown by YouTube's slow response to the Logan Paul situation. That was followed by reports that ads from major advertisers were running alongside hateful and risky videos in Google Preferred's program.

Billboard magazine noted that Paul's YouTube channel also received a strike from the video company, meaning it receives two more strikes over the next three-month period, his account could be terminated.

Paul has since stepped away from his YouTube channel to "reflect".

YouTube previously posted a statement on its Twitter page, stating that the platform stood against the YouTuber's actions.

  • Arturo Norris