Don't Expect Any New Windows Phone Hardware, Features

In the mobile world, no big brand is gone for long so there is always a possibility that Windows Phone may come back with a bang for its loyal customers, you never know!

Microsoft's (NASDAQ:MSFT) VP of Windows 10 Joe Belfiore tweets that new Windows 10 Mobile features and hardware are no longer the company's focus. This also means that phone manufacturers will stop relying on Microsoft's casual attitude towards the operating system and will be looking to integrate Google's Android OS, since that is the only option left.

In a bald admission, Belfiore explained Microsoft had attempted to incentivise developers to build apps for Windows Phone, but that the pool of users was just too small. Microsoft dropped support for Windows Phone 8.1 earlier this year. It also had many problems with the Microsoft App store.

The tech giant's mobile experiment unofficially ended last summer, when it "streamlined" its mobile division just three years after splashing out $7.2 billion to acquire Nokia.

Belfiore attributed the operating system's failure to the fact that many key apps were unavailable on it, which deterred many people from trying it. Last week, Microsoft re-introduced its Arrow Launcher for Android, and, brought in its Edge browser for both Android as well as iOS.

The news isn't surprising since even Bill Gates gave up his Windows Phone for an Android.

First, work out what type of Windows phone you have. According to the most recent sales figures from Kantar Worldpanel, Windows phones account for just 1.3 percent of the market in the United States, bested only by BlackBerry at 0.3 percent.

Windows 10 mobile has struggled to make an impact in an industry dominated by Android and iOS.

Microsoft in its earnings report for Q4 2016 revealed its revenue from the phone division had slumped by 81% compared to the same quarter past year.

It is widely acknowledged that Microsoft missed the transition to mobile devices that followed the introduction of the first iPhone in 2007.

It also chose to drop the company's mantra "mobile-first, cloud-first".

Plus, it's not like the signs for Windows 10 Mobile have been particularly rosy either.

  • Carolyn Briggs