Google Will No Longer Scan Your Gmail Messages

This change will bring Gmail into line with all of Google's other products. The policy change would put an end to the practice which has been in place since the launch of Gmail in 2004. Privacy advocates, such as Consumer Watchdog, have raised concerns with Google in the past, according to the Guardian.

The Google logo at the Google headquarters in Brussels.

Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year. Someone writing about running, for instance, might see ads for Nike or Asics shoes.

Greene's ability to limit ads, Google's lifeblood, shows her growing clout at the company. Google now has more than 1.2 billion Gmail users globally.

G Suite is gaining traction among enterprise users with usage more than doubling in the past year among businesses with more than 3 million paying companies using G Suite. "Consumer Gmail content will not be used or scanned for any ads personalisation after this change".

Although the paid Gmail does not include ads, Google said some of its business customers incorrectly assumed the company was scanning those accounts as well.

Apple represents itself as taking privacy seriously, and its documents do indicate that Apple respects privacy far more seriously than Google and others, but even Apple would like you to share more of your data via diagnostics and differential privacy mechanisms to enable better machine learning and more intelligent assistants. Gmail is the world's preeminent email provider with more than 1.2 billion users. It does give users the option to opt out of targeted advertising.

  • Arturo Norris