Apple is well known for making bold design decisions, including when it comes to their buildings. While the construction at the new Chicago location has been going on for some time, it appears that a new addition has transformed the building into a giant MacBook. Whether or not that's an intentional decision on Apple's part, remains to be seen.
When it is finished, the store will include numerous new elements that were introduced at a San Francisco store past year, including an outdoor plaza and a video wall with gathering space called "The Forum".
The new store is a relocation of Apple's original downtown retail outlet, and was designed by the firm Foster+Partners.
According to Mashable, when finished, the new Chicago store will reportedly resemble the new San Francisco store, which was completed previous year.
Less than an hour later, however, crews rolled up the apple and took it away.
It has been revealed that Apple is in plans to give a better shopping experience for their subscribers. "Our store on North Michigan Avenue has welcomed more than 23 million customers since it opened in 2003 and we're now creating something even more remarkable for Chicago", said Nick Leahy, a spokesman for Apple. But sources familiar with the matter have pegged a timeline around October, according to the Chicago Tribune.