The Ken doll debuts a dramatic new look
- Author: Salvatore Jensen Jun 21, 2017,
Jun 21, 2017, 20:59
Fifteen new Ken dolls will be introduced, including three body types, seven skin tones, eight hair colors and nine hairstyles.
The company unveiled seven of the 15 new dolls on "Good Morning America" Tuesday. The dolls feature new skin tones, hairstyles, recent fashion trends, and different body types.
Ken's look had not been substantially overhauled since 1984 when "Dream Date Ken" was released.
The Ken doll has remained (largely) unchanged since his inception into Mattel's Barbie line more than five decades ago. Ken has evolved, and with his new transformation comes a man bun and a dad bod.
The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally and was named "Doll of the Year" at the Toy Industry Association's Annual T.O.T.Y. Mattel frames it as a natural progression, coming the year after the Barbie diversity push, but this is just as much, if not more so, a business decision for the toy company that's been trying to turn around its core Barbie business.
Launched in 1959, Barbie has gained a bad reputation in some circles for her unrealistic proportions and sexualized appearance. All of them will be on store shelves by the holidays.
This photo provided by Mattel shows an African-American, original-style Ken doll, with cornrows. They will have two different body types: "slim" and "broad".
Mattel is trying to fight falling sales of its iconic doll line at a time when many kids would rather play with an iPad. Well, we're pleased to inform you today that Mattel has heard your cries and given Ken a man bun.
While some may be dragging the prototype, others are celebrating the doll's new look.