McDonald's to use Snapchat in effort to hire 250K this summer

Meanwhile, nearly 80 percent of young people in that age range use Snapchat daily, while less than a third of them will have a job for the summer.

McDonald's (MCD) is stepping up its technology game this summer, using Snapchat (SNAP) as it expects to add about 250,000 new employees to its ranks.

The Golden Arches is expected to hire 250,000 employees this summer - more than a year ago -and is using the popular social media app to lure in younger applicants. Users will see a variety of pictures and videos promoting working at McDonald's, concluding with more information on the McDonald's career page.

Last year, more than half of McDonald's new summer hires were between the ages of 16-24, the company says.

McDonald's and its independent franchisees strive to offer a work environment that sets employees up for success at McDonald's and beyond... with education programs like Archways to Opportunity®, which gives employees in participating restaurants an opportunity to earn a high school diploma, receive upfront tuition assistance for college courses, access academic advising courses, and learn English as a second language. The company will also be using Spotify and Hulu to reach millennial workers.

Snapchat users nationwide will start seeing the new advertisement Tuesday and the advertisement will continue until July 9, with a second wave of Snaplications starting in September.

"We thought Snaplications was a great way to allow us to meet job seekers where they are - their phones", said Jez Langhorn, McDonald's USA's senior director of human resources.

In these refurbished locations, McDonald's employees will now spend more time in the front of the restaurant, delivering food directly to the tables and offering traditional dining hospitality.

McDonald's has worked in recent years to beef up its competitiveness with this group.

  • Zachary Reyes