Cook says Apple is focusing on making an autonomous car system
- Author: Carolyn Briggs Jun 13, 2017,
Jun 13, 2017, 16:43
"We're focusing on autonomous systems", Cook told Bloomberg.
Speaking in a video interview published on 13 June, Cook added: "And so autonomy is something that is incredibly exciting for us and we'll see where it takes us.we are being straightforward that it's a core technology that we view as very important".
"We sort of see it as the mother of all AI projects", said Cook.
The intentions of Apple's move into driverless auto technology, codenamed Project Titan, changed previous year when the company stopped working on its own auto to develop self-driving AI that could be fitted into other vehicles. This is for the first time that the company has gone about its AI cars.
"Autonomous cars is one of the most important sections that the tech world is focussing on right now".
Tesla's cars (one model pictured above) are known for running on electricity - batteries - but fewer people may be aware they they sport advanced self-driving capabilities. And although ADAS is meant to be an assistive technology, it's autonomous auto technology in all but name. The CEO said as much in an interview last week on the same day WWDC 2017 kicked off, but he would not also confirm whether an Apple-brand auto is in the works.
Not that we should rule out an Apple-branded auto entirely. So you've got three vectors of change happening generally in the same time frame. "We'll see where it takes us", Mr Cook said.
He went on to describe the self-driving system as an artificial intelligence (AI) project that has the potential for "major disruption". BMW has always been celebrated for its innovative and technologically advanced vehicles, but until now it had appeared reluctant to pay any attention to...
As for ride-sharing apps, Apple invested $1 billion a year ago in China's Didi Chuxing service, which may fit well with the now-confirmed autonomous driving project. It has more than 1,000 engineers working on automotive, according to Bloomberg.