Apple HomePod Unveiling Could be Disastrously Premature: Advantage Amazon and Google?

All the smart speakers act as the Home Hub, and HomePod will let you control your all your HomeKit enabled lights and other accessories.

The dimensions of the Apple HomePod are 6.8 inches in height and 5.6 inches in width. They're aiming higher and hoping to play in the same space as a Sonos with their PLAY:3 speaker ($299). It accounts for most of Apple's sales and dominates much of the company's focus, which former executives say has inhibited the company's ability to develop products untethered from the phone, as rivals did with their brand-new voice-activated devices.

In sports, teams playing on their home turf, in front of their fans, are afforded a distinct advantage when it comes to the final score. And the company definitely can't compete with the Dot's $50 price tag, which has made Amazon's offering a compelling option for those who simply want to want to dip their toes in the smart assistant waters.

The HomePod features Apple-designed woofer for deep, clean bass, a custom array of seven beam-forming tweeters that provide pure high frequency acoustics with incredible directional control and powerful technologies built right in to preserve the richness and intent of the original recordings.

Analysts say Apple has been slow to improve its Siri virtual assistant and launch a smart speaker, after Amazon launched its Echo in 2014.

The Echo now only runs Alexa, Amazon's smart voice assistant.

Apple's HomePod just needs to be plugged into the wall and paired with mobile devices to start working.

From there, Limp was asked if he sees the HomePod as a serious competitor to Amazon's Alexa line of products.

However, the way Apple presented the device - emphasizing the music experience it can deliver - it sort of feels like Siri is more or less an add-on for a listening device, much so for the HomeKit part. HomePod owners will only be able to stream music from Apple Music, and will not be able to use a third party service such as Spotify as an alternative.

The company is casting Siri as a music connoisseur that will learn and cater to the tastes of the HomePod's owners, as well as answer questions about the songs as they are played.

Nonetheless, there's no denying that Siri doesn't currently match market leader Amazon Alexa, which now offers over 12,000 voice-based skills with more added each month. Further, iPhone users may naturally prefer to remain in the Apple ecosystem and opt for a Home Pod, shrinking Amazon's market share.

"When people are starting to spend ... hundreds of dollar per speaker, I think generally they're going to want choice", Limp said in the interview.

So Apple has come out with a new tech called the HomePod at the recent WWDC 2017 keynote. Amazon sells the main version of the Echo for $180; Google's Home speaker goes for $130.

  • Arturo Norris