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The new App Review guidelines compel developers to use the official in-app rating UI that was added in iOS 10.3, and plans to "disallow custom review prompts" in the future.

The language is pretty clear-cut, use the Apple API and stop using custom implementations.

The use of Apple's API makes things easier for developers and users alike.

- App Store customer reviews can be an integral part of the app experience, so you should treat customers with respect when responding to their comments. But because Android phones come from several manufacturers - and there are unsavory third-party sites that offer malware-loaded apps - Android users might want to be ultrasafe and consider an anti-malware app.

But Apple is also limiting the number of times that the rating prompt can be pushed to users.

Now when a user wants to connect they have to go through the faff of finding the password code before tapping in the complex set of characters.

Each app will only be allowed to prompt you three times a year in this way as well. This behavior is an obvious response to customer complaints that apps beg for reviews and ratings too often.

Developers aren't entirely miffed about the change (first highlighted by 9to5mac), because the API allows for submitting app reviews without having to leave the app.

This is naturally user-friendly but some developers are not happy with the constraints. It may even make people more interested in leaving a review, because it can be done without exiting the app and because it means they'll be done with the prompt for good.

We've all been there; you download an app, use it regularly, and find yourself frequently prompted to write an App Store review. In Settings, there is a global switch to suppress these alerts from ever appearing (Settings → iTunes & App Store → In-App Ratings & Reviews).

  • Arturo Norris