Apple's new wireless HomePod speaker "reinvents music in the home"

Amazon's Echo, introduced in 2014, helped put the e-commerce giant's Alexa virtual assistant in millions of homes, while Alphabet's Google Home serves as a new voice-based gateway to the search company's services. Apple also laid some groundwork for augmented reality, the projection of digital features onto real-world surroundings, by giving app developers tools for incorporating AR into their products. Although Apple is a bit late in joining the emerging market, it does not necessarily mean the company can not win against its fiercest rivals.

That means Amazon Prime Video subscribers will soon be able to stream TV shows and movies to their TV using an Apple TV device. Apple said HomePods can pick up the commands from across the room with a 6-microphone array (compared to the Echo's 7 microphones and Home's 2 microphone). As The New York Times noted, this year's conference was particularly heavy on Apple hardware announcements, but nonetheless there were some exciting updates for Apple's software products. Set to start shipping in December, the tech conglomerate aims to outdo competitors with its already established technology called Siri, the personal assistant computer program integrated on most of Apple's iPhones. So far, the service has limited payments to purchases of products and services from companies and other organizations. But, these were inelegant solutions, especially when Apple users are accustomed to having their technology work together seamlessly. I can't say the same for the Echo. Improved navigation features can also suggest lanes when you're driving, so there's no more last minute lane switching in order to make your turn.

Apple has struggled to make Siri as smart as Google Assistant and Amazon Alexa because of disagreements among its staff and its decisions to limit how long it stores user data, former Apple employees told The Wall Street Journal. It will not block the ads themselves, though. Yet it isn't as bulky as the 12.9-inch model.

"Standards are boring but they are very, very useful". The company also exposed a new iMac Pro, as well as upgraded iMacs and MacBook's.

Head here for more information and see a selection of images above. But it's a lot cheaper than the iPhone, which starts at $649 and is now the main way people access Siri.

A redesigned control center will also allow you to easily change settings and switch your music, all in one place.

  • Zachary Reyes