Apple just unveiled an Amazon Echo competitor that's twice the price

The HomePod uses an Apple A8 processor to dynamically model and adjust its acoustics to match the properties of the room it's placed in, and two HomePods can be combined to create a stereo sound system.

Safari, Apple's web browser, seeks to make users' online experience smoother and less annoying.

The trend-setting company also is putting new twists on existing products as it delves deeper into virtual reality and a form of artificial intelligence called machine learning.

Apple is also bringing the ability to send money to friends or other people through its payment service, Apple Pay.

"Just like iPod reinvented music in our pockets, HomePod is going to reinvent music in our homes", said Apple Senior Vice President of Worldwide Marketing Phil Schiller.

New iMacs unveiled Monday at Apple's annual conference for software programmers are getting better displays and graphics capabilities.

"HomePod is designed for voice control with an array of six microphones, so users can interact with it from across the room, even while loud music is playing", said the company in a press release.

As with products like the Amazon Echo, the HomePod's primary interface method is through voice.

Apple boss Tim Cook said the event was "the best and biggest WWDC ever".

Apple has a short product video for its new product, available for viewing below. The Siri digital assistant has been updated to understand more spoken requests focused on music, he added.

The technology company made the massive announcement during the World Wide Developer Conference this evening.

The wireless speaker features new spatial awareness technology.

While iPhone and iPad users can already access Amazon shows through the Amazon Prime Video app, the addition of Amazon Prime Video to the iOS TV app will make it easier to get more out of their Amazon Prime memberships. It will not block the ads themselves, though. It's part of Apple's effort to entice professionals with tablets that can handle many tasks previously reserved for laptops. Apple didn't offer additional service launch details. Siri also has a new screen in the Apple Watch which presents data and information that may echo earlier behavior at a similar time of day or the week.

Supported features include news, unit conversion, messages, reminders, podcast playback, setting alarms and timers, translation, stock info, general knowledge, weather, traffic info, sports scores, and it also works as a HomeKit bridge.

  • Arturo Norris