Valve Sets $100 Submission Fee For Steam Direct

Earlier this year, Valve announced plans to eliminate Steam Greenlight in favor of a new method of allowing games onto the platform.

In order to help better filtrate the results of games that may flood onto the marketplace due to Steam Direct, Valve is continuing to put more effort and time into the discovery features of Steam. Today, Valve finally reached a decision and announced via blog post that the submission fee will be $100, which is high enough to discourage spam-submissions but is low enough to be easily recoupable. With Steam Greenlight, developers entered their games into something of a popularity contest, submitting previews and allowing users to vote on which games they'd like to see in the Steam store.

Valve proposed that developers would pay an initial fee of $100-5000 Dollars to get their game onto Steam which then would be repaid back to the developer as the developer sold copies of their game. "There were rational and convincing arguments made for both ends of the ... spectrum we mentioned". Obviously, implementing a fee on the high-end would essentially stifle small-time developers who couldn't afford to pay that much, so it's not really surprising to hear that Valve wanted to settle near the low-end. Valve was considering a fee somewhere between $100 and $5000. We've decided we're going to aim for the lowest barrier to developers as possible, with a $100 recoupable publishing fee per game, while at the same time work on features created to help the Store algorithm become better at helping you sift through games. It goes on to say that an element of human curation would be infused into Steam's processes in terms of content discovery. "Since they're an opt-in feature, we've chose to give Curators more visibility throughout the Store as a whole, so if you're following a Curator, you'll see their thoughts in new places, and with higher prominence". As such Valve's mission isn't to curate the store, but rather figure out ways to direct people to content they'll find appealing - just as Netflix and Amazon make suggestions based on what other folks with similar tastes gravitate towards. Valve also stated that they will update The Store algorithm so it can make sure you see games that are worth your time and the types of games you most like to play.

In the future, Curators will be able to provide outside information on their recommendations, like a YouTube video they may have produced about a game.

  • Arturo Norris