Apple set to expand Siri, taking different route from Amazon's Alexa

Apple's Siri speaker will likely feature the "usual spit and polish" one expects from the hardware maker, Reiling said. The company could turn out something more striking than Amazon's utilitarian black tube or Google's air freshener.

Marketers and publishers are eager to see where they could fit into the device, but right now all they know is the world of Amazon and Google's assistants, where they've accumulated plenty of experience developing programs to answer consumers' commands.

Some analysts believe Apple will announce upgraded Mac computers at the event, because they are overdue for a refresh.

Voice could link these platforms together with the effortlessness that allows Google searches and documents float between your devices. Aside from that? Details are scant, other than that it would have virtual surround sound (perhaps a silly sounding feature that could actually have a lot of promise-more on that in a moment). The speaker will have two primary functions. The major change however is coming in the form of Lifestyle apps which "have experienced over 70 percent growth in the past year" according to Apple.

I've gotten the impression for some time now that the press thinks that Apple is rushing a product to market for Siri blindly so as to "catch up" with Amazon's echo. Developers have proven to be integral to Amazon's Echo speakers. Since the users don't have a compatible hardware of Apple digital assistant, they tend to use the Google and Amazon home assistants. Again, like iOS 11, we're not quite sure what to expect in terms of new features just yet. Apple will need healthy developer participation for a Siri Speaker to be a hit with customers. While the details about the rumored product haven't surfaced, it's likely it will play a key role in extending the reach of Apple's HomeKit, or its app for operating smart devices.

Inventec Corp. will manufacture the smart Siri Speakers.

This is when Apple traditionally gives everyone a sneak peak at the next operating systems for iPads, iPhones and Macs. Apple TV is the proof of it. Apple seems to have a solid plan this time, but one thing is true.

It's worth noting, however, that while Siri answered a smidge more answers, Alexa was a solid 25 percent more accurate than Siri.

Updates to Apple Pay could be in the works, too.

But the biggest draw may be its compatibility with other Apple devices and services. During the holiday season a year ago, Amazon said sales of its Amazon Echo products were up more than 900% compared to the same period in 2015. Apple is also thinking to include the sensors to measure the room acoustics and adjust the sound levels while using.

  • Arturo Norris