Apple reveals it has paid over $70 BILLION to developers
- Author: Arturo Norris Jun 03, 2017,
Jun 03, 2017, 19:15
The total earnings for App Store Developers has topped off $70 billion, taking into account the complete life span of the same. The company recognised that an entire economy has been built around the app store and the thousands of software businesses it has created.
Developers of apps for iOS earned $20 billion in the past 12 months.
Now, however, some estimate that Google's Android (that is, the official Google Play store plus other Android stores) may finally start to surpass Apple in revenues: figures from March from App Annie note that while it expects Apple to generate $60 billion in revenue annually by 2021, Google Play will bring in $42 billion and other Android stores $36 billion. Since the release of iOS 10, iPad and iPhone users can interact with fellow Apple users in different ways like giving a friend a Starbucks gift card using Apple Pay, sending your loved ones an endless assortment of stickers to make them smile etc. Photo and Video apps report a 90% growth.
Since the Apple App Store launched in 2008, app developers have been paid more than $70 billion, the company said Thursday, $20 billion more than the total it announced a year ago.
Not only limited to games, the App Store witnessed a stand-out performance from apps like - CancerAid, SPACE by THIX, Zones for Training with Exercise Intensity, Vanido, Ace Tennis and Havenly among others.
This is obviously driven by popular freemium games with In-App Purchases and content subscriptions like Netflix or Spotify for the media apps.
Further, thanks to Apple's more accommodating policies on recurring subscriptions (the policies were revamped last year), subscriptions have now expanded to every app category and are up 58% year over year.
"The App Store is home to the most innovative apps in the world and in the past 12 months alone, downloads have grown over 70 per cent", Apple said in a statement. This is the case since tech giants made the development of apps quite easy for everyone. "We are amazed at all of the great new apps our developers create and can't wait to see them again next week at our Worldwide Developers Conference", said Schiller. The gaming and entertainment categories are the top-grossing followed by lifestyle, health and fitness apps - witnessed a 70 percent growth in the past year.