£54 Billion Has Been Earned On The App Store Since Launch
- Author: Arturo Norris Jun 03, 2017,
Jun 03, 2017, 15:55
"People everywhere love apps and our customers are downloading them in record numbers", said Philip Schiller, Apple's senior vice president of Worldwide Marketing.
Developers of apps for iOS earned $20 billion in the past 12 months. From Pokémon GO to Super Mario Run, "We are amazed at all of the great new apps our developers create", he said. It also will lower the cut it gets for app subscriptions. There are millions of apps available in the app store and every single day number of new apps are added and this is mainly because of the growing demand for using innovative apps. From the trends we've seen on the App Store and the experiences we've heard from indie developers lately, it wouldn't surprise me at all if that $70B has gone to a single-digit percentage of the now registered Apple developers. Lifestyle and health and fitness apps have experienced over 70% growth in the past year, while the photo and video category has grown almost 90% over that time frame. Most games are free to download but then make money from in-game perks which help the player progress through the game.
Of course, wooing developers to continue putting their apps on the App Store will be a major part of the show's program.
Google also has a 70/30 revenue split with Play Store developers, and we've asked the company for figures on how much developers have earned since the Play Store launched.
The Photo and Video category is also among the fastest-growing at almost 90 per cent growth. This suggests consumers are increasingly eager to adopt digital health solutions based on a smartphone app. Apple's Worldwide Developers Conference is scheduled to take place next week.
Apple's timing is certainly on point as its big WWDC 2017 conference - an annual event aimed at developers - starts next week. It will detail new capabilities for developers to enable even more powerful apps, potentially including new opportunities around virtual and mixed reality.