Ubisoft Unveils New Logo

The swirl and "O" shape remains, but a stronger, more natural "Ubisoft" font sits underneath. Ubisoft could have easily brought that sucker back and we would have loved it, but we guess the new logo is pretty neat, too. According to the publisher, the new logo envisions its "player-centric approach to creating immersive worlds".

During E3 2017, you can expect Ubisoft to show more from Far Cry 5 and South Park: The Fractured But Whole; reveal details on the next Assassin's Creed, Just Dance, and The Crew games; and debut "new titles across a variety of platforms".

Ubisoft has replaced the royal blue, 3D swirl that it has been using for over a decade with a flat and colorless swirl, which is now the fourth logo in the company's history. That's why we can't wait for the thousands of fans at this year's E3 - and the millions watching from home - to discover our unique take on creating game worlds and the action-packed line-up we have in store for them. The major difference between the old logo and the new one is that it no longer has the blue color scheme, and instead uses thick black or white lines to form the swirl.

It continued: "With this new look, we proudly embrace our role as a creator of worlds and invite you, the players, to continue playing, engaging, and growing with us".

"It all started in 1986 with this rad design - a look inspired by the distinct visual style of the '80s", the post explains.

Ubisoft has confirmed it will show the next Assassin's Creed title at E3 2017, which shouldn't surprise anyone considering the game has been leaking like a sieve. It lasted nine years, only to be replaced by a rainbow design that reflected the company's shift from distributor to (mainly) family-oriented content creator.

  • Arturo Norris