Apple: $70 Billion Paid to App Developers to Date

Apple on Thursday reported that since its inception in July, 2008, the iOS App Store has generated revenue allowing Apple to pay its domestic and worldwide app developers over $70 billion dollars.

Apple takes a 30% cut of in-app purchases from games offered in the App Store, but that amount drops to 15% in the cases of long-term game subscription plans.

Smash hits like and along with unique apps of every type undoubtedly contributed to what Apple's Senior Vice President of Worldwide Marketing Philip Schiller described as record-number downloads. "Seventy billion dollars earned by developers is simply mind-blowing".

And with the subscription business model now available to developers across all 25 app categories, the App Store's active paid subscriptions are up 58 per cent year-over-year.

Not surprisingly, gaming and entertainment remain top-grossing categories, while lifestyle apps - as well as health and fitness - have experienced more than 70% growth in the past year. Although analysts are becoming increasingly concerned that the app age is coming to an end, Apple remains upbeat.

App Store downloads are up more than 70% in the trailing 12 months compared to the preceding 12-month period.

Among the "breakout" App Store titles cited by Apple are Pokémon GO, Super Mario Run, and SPACE by THIX.

It further continues to mention that App Store developers can create apps or experiences for customers in 155 countries. Apple highlighted several apps that have recently seen success within the walls of the Store. According to the company, it generated $2.7 billion in subscription fees for 2016, up 74% versus a year earlier.

And it doesn't hurt that with Apple getting ready to host its annual Worldwide Developers Conference in San Jose on June 5, the company would want to stoke developers' enthusiasm for the gathering. Users are subscribing in huge numbers to various services such as Netflix and Hulu and photo editing apps like Over and Enlight, among other services.

The fastest growing category is Photo and Video which has seen an enormous 90% increase in the past year.

  • Arturo Norris


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