Apple Inc. (AAPL) Planning To Launch Siri Speaker Soon

According to the people "familiar with the matter" Apple will be able to differentiate itself from the Echo and Google Home by offering "virtual surround sound tech" and "deep integration" with other Apple products.

Apple has commenced manufacturing of its rumoured Siri-controlled smart speaker, according to reports on Wednesday, which also outlined how the device could better those now on the market.

It was reported earlier this month that Apple employees were testing the Siri speaker in their homes for several months.

With WWDC just around the corner, we're just a few days away from Apple unveiling iOS 11 along with new versions of macOS, tvOS, and watchOS. That includes virtual surround sound, in addition to speakers that are both louder and that "reproduce sound more crisply" than what's already on the market.

Read the whole report over at Bloomberg.

The Siri speaker is being manufactured by Inventec, the same company that makes the Apple's AirPods, according to KGI Securities analyst Ming-Chi Kuo. Apple Music isn't now available on Google Home or Amazon Echo - though it can be added as a source to Sonos, which plans to add Echo control later in the year - and could be a key selling point for Apple's own speaker.

Apple has "considered including sensors that measure a room's acoustics and automatically adjust audio levels during use", the report claims. That would help combat the competitive threat from Google's and Amazon's connected speakers: the Home and Echo mostly don't support services from Apple.

Sales, though, are unlikely to begin until later in 2017.

Bloomberg sources say the Cupertino giant could, as previously rumored, choose to introduce the Amazon Echo rival less than a week from now during its Worldwide Developers' Conference on June 5. During the conference, Apple provides developers with new software development kits (SDKs) used to build new apps and services for upcoming software releases.

  • Arturo Norris