Amazon's drive-through grocery store is now open for business in Seattle

They make an order of groceries and decided which of two locations to pick them up, one in Ballard and the other in Sodo, both in Seattle.

Amazon Prime customers in Seattle will now have another option for groceries: Two AmazonFresh pickup sites are open to the general public after an employees-only testing phase.

Amazon's Fresh Pickup service lets users order from a list of thousands of items - including fresh produce, meat, and everyday essentials. Amazon workers will then bag and bring over items to customers' cars in as little as 15 minutes after an order is placed. Shoppers that pull into a dedicated parking space will have groceries delivered and loaded into their vehicle by an Amazon employee.

Through a spokesperson, Amazon declined to comment on its plans for additional AmazonFresh Pickup locations.

This is the latest of several of Amazon's ventures into the brick-and-mortar retail world.

Members of Amazon's $99-a-year Prime loyalty program will be able to order groceries online and drive to a pickup location, where crews will deliver items to the auto. Shoppers can also pick up orders in a dedicated reception room, the website reported.

Still, by offering a Fresh-like convenience without the pricey subscription fee, Amazon can perhaps coax more people to try its grocery offering, and ultimately ward off competition from the likes of grocery delivery app Instacart, Postmates and neighborhood supermarkets that offer online ordering and delivery for a fee.

  • Zachary Reyes