USAA pulling ads from Hannity's Fox News show
- Author: Salvatore Jensen May 26, 2017,
May 26, 2017, 12:58
In a statement to BuzzFeed News, the company said: "Cars.com's media buy strategies are created to reach as many consumers as possible across a wide spectrum of media channels". "Sean Hannity is a professional propagandist for President Donald Trump, as well as a bigot, a sexist, and a conspiracy theorist", they explain of their crusade to get him removed from Fox News.
Shortly after the broadcast, the Rich family, in a statement, thanked Hannity for "not giving a venue to conspiracy theorists" and said they hoped Hannity would join Fox News in a "rededicated commitment to editorial integrity".
Media outlets responded to Hannity taking a long weekend with headlines suggesting his future at the network may be in jeapordy.
With attention drawn to him, Hannity reached a big audience of 2.5 million people on Tuesday - about 50 percent more than he had a year ago on the same date.
If more advertisers pull their funding from "Hannity", Fox News could be compelled to re-examine their financial stake in the program and in its host. It does not justify an attempt to get me fired. Our decision to advertise on any media property is not an endorsement of all views and opinions expressed within it.
Saying there's no boycott campaign may be a distinction without a difference, however.
For his part, Hannity has refused to back down on the matter.
The companies did not entirely withdraw advertisements from Fox News - only from Hannity's show, which airs during the 1o p.m.
In a statement to BuzzFeed News, the company said it has asked its media buying partners to not place ads on the show. But it promised to continue to investigate the story and provide updates.
The company did not make clear when it made that decision or what about Hannity's content influenced its executives.
The departure of O'Reilly, for years the most popular prime-time personality on Fox News, has put cracks in the ratings dominance of the top-rated cable news channel. Less than 24 hours later, several major advertisers from this list have pulled their ads and sponsorships.
"He has demonstrated that he's totally volatile and out of control", he said.
Hannity's vacation may have been previously scheduled, but the timing raises a red flag as "The O'Reilly Factor" was axed while O'Reilly was on vacation just a month ago. Other, more legitimate news organizations dug into the story and found the Federal Bureau of Investigation never had Rich's laptop so could not have found anything on it.