Microsoft rebrands its Twitch rival to Mixer, adds co-streaming

First of all, Microsoft hasn't disclosed the original acquisition price for the Beam service. We believe so much in the power of the platform and want to grow it in every major market around the world.

In spite of this, Mixer seems to be on the right track by offering a number of interesting technologies that you can't get anywhere else.

Nine months after Microsoft's Xbox group acquired Beam, the game streaming service is getting a new name and a host of new features.

Microsoft today also announced that Xbox team will be broadcasting the E3 briefing in 4K Ultra HD, with a special edition Mixer 4K broadcast for those with a 4K A/V setup ready to go.

Four-player co-streaming of Rare's Sea of Thieves using Mixer. This feature will combine multiple "separate stream sources into one shared "split-screen" view, including a centralized chat experience", according to Salsamendi.

Channel One. This moderated channel of content lets you see the high-quality streams that are available across Mixer from one place.

While only in Beta for now, streamers can use an app for iOS or Android to broadcast to viewers while on the go.

Mixer streamers already have the ability to program their own viewer controls for their favorite games, but developers are also coming onboard with official support. The ability to broadcast gameplay on-the-go opens up entirely new social gaming possibilities.

Also new is "Channel One" - a guide to what's happening across the Mixer service. Microsoft will highlight a wide variety of content, including big title releases, livestream events, tips and tricks, esports updates, and more.

Twitch now has more than 2 million active streamers, with 9.7 million daily active users who watch an average of 106 minutes per day of streamed content. Amazon has been beefing up the platform recently, as well, adding an e-commerce element, a basket of Prime benefits specifically for Twitch users and unveiling its own new games that feature deep integration with Twitch.

Interestingly, the post reveals that co-streaming will not require streamers to play the same game or do the same activity, as they will be able to co-stream with friends who are streaming from different devices. A "state of the art facility", this digital production studio is designed for "live audience, competitive, and community gaming events".

You can join on to celebrate the fun by visiting this web page. He also told us that nearly every feature for Beam/Mixer has been at least partially the result of responding to fan feedback, and this is no different for co-streaming.

  • Leroy Wright