Rejoice Gluttons, Facebook Now Lets You Order Food

Facebook is rolling out new option "Order Food" to a select users in the US which will let them order food directly from its app, without having to open the restaurants's dedicated app or website.

You can find the hamburger-styled light blue "Order Food" icon in the Facebook app's menu area, or a somewhat more realistic-looking hamburger in your sidebar on the Facebook website.

The feature is an expansion on a previously announced deal with online ordering businesses, and Slice, which Facebook detailed back in October.

Mark Zuckerberg and his fellow execs won't be cooking up your chosen dishes themselves though - the initiative is the result of a partnership between Facebook and food delivery services and Slice. It is so because Facebook navigation, for both mobile and website, is rolling out a new "order food" option.

Facebook Inc shares were trading at $148.78 per share on Friday afternoon, up $1.12 (+0.76%). Year-to-date, FB has gained 29.32%, versus a 7.40% rise in the benchmark S&P 500 index during the same period.

Aside from aggregating restaurants, "Order Food" also lets you filter by price range, type of cuisine and star ratings. It also displays whether delivery, pickup or both are available.

Once the payment has been made, Facebook sends you confirmation telling you that you will receive a e-mail to confirm your order, along with an expected time around which your order would arrive or be ready for pickup.

In case you happen to order your food directly from a restaurant's Facebook page, you may click on "Start Order" to begin the ordering process. The company owns the world's most popular apps: WhatsApp, Instagram and Messenger. The interface for ordering seemed fairly straightforward for the restaurants we tried it out with, too.

  • Arturo Norris