United Buying Naming Rights To L.A. Memorial Coliseum
- Author: Zachary Reyes May 19, 2017,
May 19, 2017, 8:43
At $4.7 million per year over 15 years, it's slated to be the richest naming-rights deal among college football stadiums.
United has reportedly reached an agreement with USC and FOX Sports to purchase the naming rights to the Los Angeles Memorial Coliseum. The Memorial Coliseum name had to be worked into whatever the place is called. USC has been searching for a partner since 2015 when the university entered into a marketing partnership with Rupert Murdoch's FOX Sports.
USC officials had no immediate comment on the report.
Few other college football programs in the nation could demand such a price for the naming rights to its stadium.
The Coliseum is now undergoing much-needed renovations that will cost the school $270 million, so the sale is expected to help the school offset those exorbitant costs.
Washington sold naming rights for $41 million over 10 years to Alaska Airlines two years ago and now play on "Alaska Airlines Field at Husky Stadium".
The Coliseum, which opened in 1923, has been the home for USC since then as well.
The Los Angeles Rams played their home games at the Coliseum a year ago, along with USC, after moving from St. Louis.
It is a busy time in the Los Angeles area football stadium business.
The SBJ report also notes that United showed such interest in this specific venue because the airline's CEO, Oscar Munoz, is a graduate of the USC's business school.