OPPO to Start Exporting 'Made in India' Smartphones to the International Market

Since they continue to cost lesser than competing handsets from other countries, their overall shares in global smartphone shipments have continued to rise with every quarter. Also, this F3 smartphone is Oppo's answer to the Vivo's ideal selfie smartphones like the Vivo V5s and the Vivo V5 Plus, etc.

Oppo has bought 110 acres of land from the Greater Noida Industrial Development Authority (GNIDA) for Rs 145 crore to set up a manufacturing unit, where the company plans to invest up to Rs 2,000 crore to build a large manufacturing complex to house assembly units but also residential units for 30,000 people it plans to employ. Vivo smartphones were a close third behind Xiaomi at 12%. The company managed to retain its position as the number one smartphone vendor in the country however, Chinese smartphone makers are quickly catching up. It shipped almost 3 million smartphones, representing a 10 percent market share. The company uses Hi-Fi chips in manufacturing the smartphones. It's the first time the Hugo Barra-deserted company has ever won quarterly silver, and that's mainly due to the "online only" brand's increasing focus on offline sales channels.

OPPO is paving the new path and taking the "Make in India" initiative to the next level. Xiaomi has partnered with Big C Mobiles, Poorvika Mobiles and Sangeetha Mobiles to expand its presence to over 700 stores in South India, and is now selling its phones across 1500 mom and pop shops in Delhi, Chandigarh and Jaipur.

Mid-end segment (Rs 15,000-Rs 20,000, US$230-US$310) witnessed the highest growth of 158% YoY during Q1 2017. The new facility will assemble completely knocked down kits instead of semi-assembled kits which others do.

The Oppo F3 is also rumored to be the smaller version of the Oppo F3 Plus and will likely offer a lower price. All three companies have been pushed out of the top five in the past six months. A year and a half later, the company recently announced that it will manufacture all its phones in India, a decision which may double its revenue in the coming days. The budget Redmi 4A, priced at ₹5,999, was launched later. Xiaomi meanwhile boosted its market share to 14%, up by 3% year-on-year, with sales of 4 million units. Canalys research analyst Mo Jia said that Vivo's "focus on the highly fragmented "unorganised" retail market is paying off".

  • Salvatore Jensen