Nintendo Is Going The Extra Mile To Ship Nintendo Switch Consoles
- Author: Carolyn Briggs May 02, 2017,
May 02, 2017, 11:40
The Nintendo Switch has been on the market for nearly two months now, but is still selling out in hours, not days, with many fans of the Big N still finding it hard to get their hands on a console.
In the past, Nintendo has often been criticized to show slack when it comes to regularly supplying retailers.
A Nintendo spokesperson has confirmed the unusual and costly move, stating: "We carried some of the Switches by plane in March to serve our customers more promptly". This is an incredibly unusual way for companies to send product as it's much more expensive than sea freight.
"Air is a big profit-squeezer because it could cost additional ¥5,000 per unit", or about $45, Ace Research Institute analyst Hideki Yasuda said. The huge demand for anything Nintendo is part of why the Switch's console sales are on par with the Wii and Wii U even as its software sales are about half as high.
A new interview has been conducted with one of the actors that featured in the Nintendo Switch commercial/reveal trailer. He. However, it was able to pump a few extra units in the process, ending up with 2.74 million units in stores. Typically, the stock goes out by sea and there aren't that many problems. Eric Bright, Senior Director of Merchandising at video game retailer GameStop (NYSE: GME), told Forbes that the device is exceeding their expectations.
Obviously with Nintendo Direct, we've created means to speak directly to our consumer base. Many times the only place to find a Nintendo console a couple of days after launch is on eBay for a multiple of its retail price. Pikmin and Dr Kawashima's Devilish Brain Training landing in the coming months, he promised that new games will be announced at E3 2017 and beyond.