Reebok counters Nordstrom's 'muddy jeans' with 'authentic sweat shirt'

Department store Nordstrom is getting dragged through the mud on social media for selling a pair of dirty-looking jeans for $425.

Nordstorm is selling them and says the jeans "embody rugged, Americana workwear that's seen some hard-working action with caked-on muddy coating that shows you're not afraid to get down and dirty".

One tweeted: "Who on earth goes out and buys a 500$ pair of fake mud jeans from Nordstrom when you can get a cheap pair and drag them through the mud?"

Nordstrom has yet to comment. Efforts to reach PRPS, which makes the jeans and jacket, were unsuccessful.

Reebok entered the fray on Wednesday by adding the "Reebok Authentic Sweat Shirt" - complete with fake sweat stains - on its website, among its legitimate offerings.

A listing for the US$425 (RM1,846) jeans on the website of upscale department store Nordstrom has gone viral, garnering heaps of scorn from folks who presumably prefer dirtying their pants honestly. Its price is $425 - the same as Nordstrom's dirty-looking jeans.

The description's barely veiled references include "authentic sweat for those who don't have time to put in the real work", and "accurate placement of stains created by sweaty employees after workout for maximum visibility".

  • Salvatore Jensen