Samsung Releases an "Infinitely Amazing" Galaxy S8 Commercial

On March 29, Samsung held an unveiling event in New York City to announce its latest smartphones.

The Samsung Galaxy S8 comes with a 5.8-inch Super AMOLED display with QHD resolution and 586ppi.

Samsung revealed Bixby, a smart voice assistant to rival Apple's Siri and Google's Assistant at the U.S. event.

With the Samsung Galaxy S8 launched, many wondered if there will be an "Active" variant that will be launched this year.

In the United States and some other markets, the Samsung Galaxy S8 and S8 Plus smartphones will hit store shelves on 21st of April.

The world's biggest smartphone maker Samsung said the new phone will feature finger scanner, iris scanner, facial recognition technologies, besides a curved screen that provides edge-to-edge display which it calls infinity display.

There has been some debate over what Samsung has planned for a possible "active" version of its Galaxy S8. This is supposedly the Galaxy S8 Active is codenamed Cruiser. While the camera hardware of the Galaxy S8 is largely similar to the Galaxy S7, Samsung has tweaked the image processing to deliver slightly superior results. One source, however, has leaked that Samsung will likely reveal its dual-screen smartphone prototype sometime in the next few months.

Eventually, Samsung hopes to incorporate Bixby in to all of its appliances, so eventually we may see AI integrated washing machines, fridges and other home appliances. The active line has generally offered almost the same specifications as the Galaxy handset released for that year but added a rugged exterior shell, water and dust resistance, and other improvements.

The S7 Active was also created to conform to the MIL STD-810G military specification to withstand pressure, temperature, shock and radiation. Specifically, the Galaxy S8's almost bezel-less design and big, curved screen, might make it a bit harder to ruggedize and safeguard the handset.

  • Carolyn Briggs