Facebook F8, day 2: Watch live here at 10 a.m. PT
- Author: Carolyn Briggs Apr 26, 2017,
Apr 26, 2017, 21:48
Facebook CEO Mark Zuckerberg sees the future of augmented reality in your smartphone camera, and not just in special goggles.
Speaking at the developers event in San Jose, California, Facebook CEO Mark Zuckerberg announced Facebook's new Camera Effects Platform, which is created to giving developers the power to build AR tools. Anyone can use the Frame Studio to upload static camera effects and Facebook Live's new augmented reality effects can be built with the Camera Effects Platform's AR Studio tool.
The app, available to download now in beta, lets users create a virtual version of themselves (for some reason) that can then enter socialise with your other friends sad enough to give it a go.
Perhaps the most exciting product unveiled during the first day of F8 was Facebook Spaces, the social network's first ever VR app.
With Developer Circles, Facebook is targeting developer communities to connect and collaborate.
Looking to blend digital and physical worlds, Facebook is betting big on augmented reality as it focuses on building community.
Speaking at F8, the company's annual conference for software developers, Zuckerberg said Facebook was an obvious hub for businesses to reach people and experiment with augmented reality, although he did not suggest the company was planning to make similar games itself.
Friends who don't have Oculus Rift- and the headset is pretty expensive at around £500 - can be added to the conversation through video chat on Facebook Messenger.
But with 1.9 billion users, Facebook has a much larger audience than Snapchat.
Aquila internet plane: Expect to hear more about Facebook's Aquila aircraft that's created to bring internet connectivity to remote areas. For example, a group of far-flung friends can act as though they're hanging out in person using Spaces.
The company launched them a year ago in Messenger but they were over-hyped and not many people use them. The "freemium" strategy will help Facebook to gain more users on-board and will be tough for competing Slack to counter.
Facebook will depend on an inventory of external developers to contribute towards this new platform.