Defence canteens stop selling Ramdev's Amla juice

Mumbai: Indian Army has stopped sale of Patanjali's Amla juice across its canteens, Canteen Stores Department, after it received negative test report on samples it had sent to Food Safety Standards Authority of India laboratory, according to a report in The Economic Times. Further action would be taken on the issue after the firm replies to the show cause notice.

The Patanjali Amla juice bottle as advertised on the official website. As per reports, a batch of juice tested at the Central Food Lab in Kolkata was declared unfit for consumption.

When contacted, the FMCG firm, promoted by yoga guru Ramdev, said the amla juice is a medicinal product and safe for human consumption. The letter about the notification of the decision was written on April 3, 2017 directing all its depots to make debit notes for their existing stock to expedite the return process.

This is not the first instance of the '5,000-crore Patanjali Ayurved running into trouble with the regulators over its claims. The company has been questioned for selling noodles and pasta without the requisite licences, and had faced flak from the Food Standards and Safety Association of India (FSSSAI) over allegedly misleading advertisements for its edible-oil products.

The CSD is a department within the Ministry of Defence which sell 5,300 products ranging from biscuits and beer to shampoos and cars to 12 million consumers through retail outlets. Started in 1948, it is managed by the Ministry of Defence and comprises of 3,901 unit-run canteens, and 34 depots.

  • Zachary Reyes