United Airlines deserves this dose of turbulence

United Airlines crew members will no longer be able to bump a passenger who is already seated in one of the airline's planes. It will require employees seeking a seat on a plane to book it at least an hour before departure, a policy that might have prevented last Sunday's confrontation.

NPR noted that Delta asks passengers individually at check-in if they would be willing to give up a seat.

Smartphone video of Dao, a doctor, resulted in a PR disaster for United after he refused to give up his seat on the plane at O'Hare worldwide airport in Chicago.

United Airlines has changed its policy regarding the seating of staff members in what appears to be an effort to avoid future PR disaster.

Video of the episode went viral, sparking calls for greater scrutiny of airlines from politicians. The airline said they had tried to seat in a class they did not pay for. The attorney, Thomas Demetrio, also stated that Dao suffered a broken nose, a concussion, and two broken teeth.

Many airlines overbook their flights - to compensate for passengers who do not turn up for the flight- but United's fiasco has led many to rethink their strategy. United evicted Dao and three other passengers from the flight to make room for employees.

The airline said the change to its employee booking policy was an initial step as it reviewed policies to "deliver the best customer experience".

A United Airlines Boeing 737-800 and United Airlines A320 Airbus on seen approach to San Francisco International Airport, San Francisco, California.

United has been under fire since videos emerged of security officers forcibly removing a passenger from his seat and dragging him down the aisle by the wrists. "I apologise for having to re-accommodate these customers", he said in a statement.

"This can never, will never happen again", Munoz said. The compensation can be in the form of cash, travel credits or airline miles.

The incident has prompted a United States congressman to propose legislation to prohibit airlines from forcibly removing passengers from flights to make room for other customers after they have already boarded the plane.

  • Zachary Reyes