Netflix: Nope, we don't want sports

It's a diddy little device, a bit like a USB thumbdrive, that plugs directly into a spare HDMI port on your TV and allows you to use apps and stream movies and shows from a number of different sources (Amazon Video, Netflix, YouTube etc.).

We say so as Amazon recently launched the Prime Video service that deals with online video streaming in India.

In the U.S., Netflix is expected to grow its audience to 128 million individual users this year, capturing 66 percent of the over-the-top (OTT) - as in over-the-Internet - viewing market, according to digital analytics firm eMarketer (which also estimates that there are 2.5 viewers for every 1 paid subscription). The Amazon Fire TV Stick also comes with voice control-enabled remote which eases the pain of typing into the search bar.

The device is powered by Amazon's voice assistant Alexa which helps you start Game of Thrones on your TV as well as order a pizza to go alongwith and book a Uber to go to your friend's place afterwards.

The dongle will go on sale on Amazon India for Rs. 3,999 ($62) - a fair bit higher than its $40 (Rs. 2,582) sticker price in the United States and a tad more than the £40 UK launch price.

In the letter, Netflix also leaned away from "live TV" by declaring that it didn't see new streaming TV packages as a threat. This is coupled with 1GB RAM. The latest model of this device has a quad-core processor under its hood. On the audio front, the Fire TV Stick offers Dolby Audio 5.1 surround sound and also supports an optional controller. All the apps run on the Fire Stick TV itself, and you don't need a phone in the chain to view stuff on Prime Video and Netflix, for example. If this turns out to be true, it will be a challenger to the Google Chromecast priced at Rs. 3,999 and Apple TV priced at Rs. 13,500.

Other than this, users can avail thousands of movies and TV episodes, sports, news, music, and games, from Amazon Prime Video, Hotstar, Eros Now, Voot, Airtel Movies and more. As the largest streaming service in the land, all eyes are on Netflix, and in a letter to shareholders the company stood firmly behind its current strategy, while opening up the possibility that its own movies could very well appear in theaters, but only alongside the online streaming option.

  • Zachary Reyes