Amazon launches fire TV stick in India to take on Google Chromecast

Amazon India's invite says Amit Agarwal, who is the Senior Vice President and Country Head will be present along with Rajiv Mehta, who is country manager for Amazon devices.

A competitor to Google's Chromecast, Amazon Fire TV Stick entry into India now is a strategic move by Amazon with the launch of Amazon Prime Video earlier.

We haven't reviewed the devices to tell you exactly what works best, but the familiarity you get using an Android smartphone on your TV sounds a lot simpler than an entirely new UI that comes with Fire TV Stick. You will also get 100 GB free data for Airtel Broadband for 3 months and 4G Home WiFi devices.

Please enter your email. The Amazon Fire TV lacks Alexa support, just the way Apple ditched Siri for AppleTV in India.

Amazon's Fire TV Stick is a rival to Google ChromeCast.

As an introductory offer, customers who purchase a Fire TV Stick by May 31, 2017 and subscribe to an annual Prime membership will receive a Rs. 499 credit back to their Amazon Pay balance.

In any case, the new device from Amazon will basically allow you to access thousands of movies, TV shows, apps and games through your HDTV. The large TV owners can now simply plug it to their units and carry on watching Amazon Prime Video as well as other services.

Amazon's willingness to build so much free NFL marketing into an already pricey contract shows just how much value the sports league's content has for digital streaming platforms looking to make a dent in the traditional TV arena.

Bharti Airtel and global e-commerce giant Amazon have announced the launch of the Amazon Fire TV Stick with voice remote for Rs 3,999 on Wednesday. Once connected, you will have to use the bundled Voice Remote to activate and browse through the Fire Stick TV's interface.

The Fire Stick TV runs a MediaTek Quad-core processor clocking at 1.3GHz, 1GB RAM and Mali450 graphics. This USB stick can be plugged into the television, and users can flip through television channels and apps to stream content on their TV set. This includes a variety of features like Advanced Streaming and Prediction (ASAP), High Efficiency Video Codec (HEVC), and data monitoring to cope with India's comparitively more patchy internet and data limits.

  • Zachary Reyes