United changes policy after passenger removal controversy

What happened to Dao, however, is just one in a string of recent publicity nightmares for the airline.

United Airlines is changing the way it handles certain situations with passengers and crew members on its flights, almost one week after a man was dragged from an aircraft in Chicago.

Had the commuting crew member been required to check in for the flight before passengers began boarding, United could have denied a customer boarding before he or she was seated.

According to a statement, the airline will make sure it knows where crew members are sitting at least an hour before the flight leaves.

It added that there will be no deviation from the policy, and that "no must ride crew member can displace a customer who has boarded an aircraft". Schmerin confirmed the authenticity of the published email.

United, meanwhile, said it was merely enforcing stricter clothing rules for so-called "pass riders" - or passengers traveling as friends and family of the airline.

United has been under fire since videos emerged of security officers forcibly removing a passenger from his seat and dragging him down the aisle by the wrists.

United Airlines (UAL) will likely face a lawsuit from David Dao. He also sent a reassuring letter to his employees, telling them that Dao "refused" to cooperate after he was "politely asked" to leave, prompting crews to call for help.

The video has been viewed millions of times worldwide, and caused a global uproar and grabbed headlines in multiple countries.

Because the now-viral incident happened in April, any impact that #BoycottUnited and other protest action has on sales would only really show in the second-quarter earnings due about three months from now.

By Tuesday, United's stock prices had plummeted.

Almost a week since the incident, United is still dealing with the backlash.

United CEO David Munoz has the full support of the board and has no intention of resigning reports Reuters.

"No-one should ever be mistreated this way. I promise you we will do better".

In an internal memo obtained by The Associated Press, Delta says gate agents can offer up to $2,000 in compensation, up from a previous maximum of $800, and supervisors can offer up to $9,950, up from $1,350.

Thing is, United's new rule change is somewhat redundant.

In an effort to save face, United announced last week that it would reimburse all the passengers on the flight where a passenger was beaten, bloodied, and removed from his seat. Attorney Thomas Demetrio said Dr Dao would "probably" sue.

  • Leroy Wright