Elon Musk says Tesla semi truck to debut in September

"Seriously next level", Musk said in a tweet. The consumer truck was first mentioned in the second part of Tesla's "Master Plan," which referred to it as a "new kind of pickup".

Musk tweeted, "Tesla Semi truck unveil set for September".

Looking back to Tesla's "Master Plan Part Deux", which was announced in a blog post in July previous year, Tesla specifically mentioned that large-scale cargo trucks were firmly in its sights: "In addition to consumer vehicles, there are two other types of electric vehicles needed: heavy-duty trucks and high passenger-density urban transport".

Shares of Tesla (TSLA - Free Report) saw a nice mid-afternoon pop on Thursday, eventually closing out the day more than 2.4% higher.

NEW YORK - DEC 14, 2016: Tesla CEO Elon Musk is seen in the lobby of Trump Tower on December 14, 2016, in New York. The company is now designing, developing, and manufacturing the highly anticipated model three midmarket sedan, which will be the companies cheapest and most affordable automobile yet. Further down in the tweet Musk also points out the next Roadster will be a convertible.

Adding a semi truck to the production schedule for Tesla is an ambitious project.

In outlining Tesla's master plan last July, Musk said he believed all-electric heavy-duty trucks were sorely needed.

Tesla has said that it will build 500,000 new Model 3 compacts by the end of next year.

As the technology behind self-driving vehicles reaches the point that motorway driving is already being undertaken by autonomous vehicle systems - especially Tesla - the future of trucking as a career is under threat.

Despite all the trash-talk from his detractors, which are many, Tesla's market valuation continues to go upward, surpassing all rationality, recently surpassing Ford Motor Company and briefly General Motors, despite selling a mere fraction of the number of vehicles the Detroit titans do.

  • Zachary Reyes