United Airlines boss Oscar Munoz will not resign

Munoz, who was named "communicator of the year" recently by PR Week, said in his latest statement: "I deeply apologise to the customer forcibly removed and to all the customers aboard".

That's just one of the thousands of funny/not amusing tweets flooding social media, a solid two days after a United airlines passenger was violently removed from a Kentucky-bound flight on Sunday. "His glasses are all, they remove him from the plane", Male High School History teacher Jason Powell said. An online petition calling for Munoz to step down as CEO had more than 45,000 signatures on Wednesday morning, but he told ABC that he had no plans to resign over the incident.

All passengers we talked to could agree on one thing, United has a social media and PR nightmare on their hands.

After Mr Dao refused to leave the plane, law enforcement officials dragged him out, and Mr Dao was left bloodied by the confrontation. The passenger said he was a doctor and had to be in Louisville on Monday because he needed to see his patients.

The public expressing outrage over the viral United Airlines video has prompted the CEO to take to the airwaves to apologize a second time.

Munoz's comments are in stark contrast to the tone-deaf memo he originally sent to United staff, in which he called Dao "disruptive and belligerent" and said employees went "above and beyond".

On Tuesday, Munoz said he was committed to "fix what's broken so this never happens again".

In a letter circulated to employees and seen by Reuters, United Chief Executive Officer Oscar Munoz did not apologize for the way the passenger was handled, writing that the passenger had "defied" security officers.

"We have not provided our front-line supervisors and managers and individuals with the proper tools, policies, procedures that allow them to use their common sense", said Munoz.

The incident has shone a light on the practice by airlines to overbook flights, causing people to be bumped.

One of the aviation security officers involved in removing Mr Dao from the plane has been "placed on leave", the Chicago Department of Aviation said, and his actions were "obviously not condoned by the department".

  • Joanne Flowers